Kanjivaram (Kancheepuram) silk sarees are premium South Indian bridal silks known for heavy mulberry-silk weave, broad contrast borders and pure zari (gold/silver thread) motifs. Durable, lustrous and traditionally handwoven in Tamil Nadu, these sarees suit weddings, festivals, and formal events. Keywords: Kanjivaram saree, Kanchipuram silk, bridal saree, pure silk, zari work.

Kanjivaram (also spelled Kancheepuram) silk sarees are among India’s most celebrated and searched silk sarees. Woven in the town of Kanchipuram in Tamil Nadu, a true Kanjivaram uses heavy mulberry silk for body and pallu, with real or high-quality metalized zari forming rich temple, floral, and geometric motifs. Typical features include a thick, contrasting border, a densely decorated pallu (endpiece), and intricately woven motifs derived from South Indian temple art and nature. These sarees are prized for bridal wear, festive wardrobes, and heirloom pieces. For your online product listing emphasize “pure Kanjivaram silk,” exact silk weight (grams per meter if available), authenticity tags (weaver mark or silk mark), and visible close-up photos of zari borders and pallu. Include product care (dry clean only; store in breathable muslin; avoid direct sunlight on zari), styling notes (pair with gold jewellery, temple necklace, cotton underskirts for structure), and sizing info (typical length 5.5–6.5 m). SEO tips: use long-tail keywords in title and meta (e.g., “Pure Kanchipuram Kanjivaram Bridal Silk Saree with Gold Zari — Maroon & Gold”), add schema/product structured data (brand, material, price, availability, SKU), and include high-resolution product images plus alt text like “Kanjivaram silk bridal saree maroon gold pallu closeup.” Since Kanjivaram buyers often search for authenticity, list hallmark information (Silk Mark / handloom certificate) and shipping/return policies clearly. Offer styling suggestions and video drapes to boost conversions. Because these sarees are an investment piece, provide a short provenance note (weaving cluster, artisan community) and highlight any handcrafted uniqueness — shoppers appreciate the story behind the weave. Keywords to sprinkle: “Kanchipuram silk saree,” “pure silk wedding saree,” “Kanjivaram zari work,” “South Indian bridal saree.”